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In today’s fast-paced digital world, the integration of technology into everyday products has become increasingly prevalent. One remarkable innovation is the emergence of smart bottles, transforming traditional beverage packaging into interactive platforms. Among these advancements, Univerre stands out with its cutting-edge Smart Bottle solution. We take pride in our latest offering, which involves the co-creation of an NFC-enabled experiences, allowing us to collaborate closely with our clients to design personalized digital experiences that begin with an NFC tag and continue with a captivating digital journey. Welcome to a new era of packaging where “phygital” innovation takes center stage.
UNLOCKING THE POWER OF NFC-ENABLED SMART BOTTLES
NFC (Near Field Communication) technology has paved the way for seamless communication between physical objects and digital devices. By incorporating NFC tags into our Smart Bottles, we enable consumers to access a range of personalized digital experiences simply by tapping their smartphones or other NFC-enabled devices on the bottle. This dynamic interaction adds a new layer of engagement and entertainment, transcending the boundaries of traditional beverage packaging.
CRAFTING YOUR PERSONALIZED PHYGITAL EXPERIENCE
Our journey began 40 years back when our founders sent out a letter to our customers, asking them what services they needed. Today, we carry forward that tradition of collaboration by engaging winemakers in cocreation to deliver connected user experiences. We firmly believe that each brand and product has a unique story to tell. Therefore, we sit down with our clients to co-create a tailored digital experience that aligns with their brand identity and resonates with their target audience. Through collaborative sessions, we work closely with our clients to identify key elements such as personalized avatars (with their own voice and image), descriptive content, visual aesthetics, and more.
We are proud to introduce Univerre’s Studio, our creative and interactive glass packaging showroom, located at our headquarters in Sierre, Switzerland. This space serves as an immersive environment where we invite clients to co-create new projects, leveraging the interactive space to foster collaboration and inspire innovation.
By involving our clients throughout the design process, including the customization of the NFC tag design, ensuring it aligns with their brand aesthetic. Additionally for those seeking a premium look, we offer on-glass digital printing services over the NFC tag, creating a visually appealing and high-quality finish. We ensure that the end result encapsulates their vision and embodies their brand’s essence.
DESIGN AND IMPLEMENTATION: BRINGING CONCEPTS TO LIFE
Once the co-creation phase is complete, our team of skilled professionals, including web designers and developers, spring into action. Leveraging their expertise, they meticulously design and implement the envisioned digital experience. With a focus on user-friendly interfaces, stunning visuals, and seamless functionality, our designers transform concepts into immersive digital journeys. By combining state-of-the-art web design principles with client-driven customization, we craft a unique and captivating experience that enhances the connection between consumers and their chosen beverages.
DATA COLLECTION: INSIGHTS THAT DRIVE SUCCESS
In the realm of marketing and product development, data-driven decision-making is paramount. Our Smart Bottle solution not only provides an engaging experience for customers but also allows us to collect valuable data on their interactions. By analyzing user behavior, preferences, and engagement patterns, we gain invaluable insights into consumer sentiment and product performance. This data empowers our clients to make informed decisions, optimize their marketing strategies, and refine their product offerings based on customer preferences and demands.
EMBRACE THE FUTURE OF PACKAGING
The fusion of NFC technology and Univerre’s Smart Bottle solution opens up a world of possibilities for beverage brands and consumers alike. Through the co-creation of a personalized digital experience, we revolutionize the way customers interact with their favorite wine & spirit bottles. With our team of experts guiding the design and implementation process, combined with the collection of valuable data insights, Univerre empowers its clients to unlock the true potential of their products and create unforgettable experiences for their customers.
Join forces with Univerre to co-create unforgettable digital experiences that elevate your brand in the digital age. Let’s embark on a journey of innovation and reimagine the possibilities for your products and customers.
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CREATE YOUR PHYGITAL EXPERIENCE TODAY
Discover now the possibilities offered by a smart bottle!