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Introduction to Smart Packaging
What is Smart Packaging?

Smart Packaging bridges the physical world with the digital world, by embedding a digital tag on the product packaging.

Smart or connected packaging enables companies to provide additional digital information about their products. With smart packaging technologies, packaging becomes more personal and interactive.

What are Smart or Connected Products?

Tagged or connected products, are items with barcode, QR code, NFC tag, RFID tag or any other digital tag.

 

The digital tag that enables communication between the physical item and the digital twin of the item. 

 

The digital tag allows users to interact with the tagged product. 

What is a Smart Bottle?

A Smart Bottle is a regular wine bottle equipped with an NFC or any digital tag on it.

How to tap a Smart Bottle?

You can scan the smart bottle in 3 simple steps.

 

  1. Activate the NFC reader on your phone
  2. Bring your mobile close  to the NFC Chip on the bottle 
  3. Tap!

     

Live a digital experience around wine and spirits. 

Why to enable my bottles with NFC tags?

By enabling your wine & spirit bottles with NFC tags you will turn your bottles into interactive objects and therefore increase the visibility of your products. Consumers can interact with your bottle and obtain valuable information about the history of your winery and the production process of your wine.

 

You will know when and how consumers interact with your bottle. 

Where are the users directed after tapping?

When tapping the Smart Bottle users are directed to the Landing Page of the specific product (screenshot below). This will allow users to have a digital wine experience and obtain useful product information, purchase the product or even get in touch with the producer.

Below is a sample Landing Page screenshot.

Video Tutorial – How to interact with an NFC enabled bottle →

About NFC Technology & Enabling your products
What technology is Univerre using for Smart Packaging?

Univerre uses NFC  technology to connect your wine & spirit bottles.

 

We provide ready-to-apply NFC tags, customized for your products.

 

The NFC stickers ordered on the Smart Bottle platform can be applied directly on the body of your bottles. 

What is NFC technology?

A Near Field Communication (NFC) tag is a sticker that enables wireless communication with your mobile phone. An NFC tag contains a microchip for storing data and can be read by mobile devices at a short range of 4cm. The amount of data that can be stored on an NFC tag can vary. 

 

This sticker requires no batteries to function.

What devices can read NFC?

In 2018, 73 % of mobile phones (both iPhone and Android) supported NFC reading. This number has increased significantly since then.

You can check HERE to know more about how to tap NFC with your mobile. 

How do users know how to tap an NFC?

Usually a Call to Action – CTA is printed over the NFC tag, to incentivize the users to tap with their phone on the NFC

How long do the NFC stickers last?

Generally, the NFC tags which we are supplying last over 10 years.

Which products can be enabled on the Smart Bottle platform?

This platform is about selling wine and spirits bottles online. If you are a wine or spirits producer your bottles can be enabled with NFC tags. 

How to enable a product with NFC?

To enable your products with Smart Tags is easy. You need to order your NFC tags. The customized NFC tags for your products will be shipped to you.

How much does an NFC tag cost?

The average unit price for an NFC tag is 0.27 CHF, this price includes printing and encoding service. If you need to order bulk quantities we will apply tier pricing, contact us and we will find the right price for your products.

To get an offer you can contact our sales team at hello@smartbottle.univerre.ch

Can I sell on the Smart Bottle platform, bottles that are not tagged ?

The short answer is NO. On this platform, you can only sell smart products or products that are enabled with digital tags. 

By accepting the terms and conditions on this platform you accept to ship all the products with digital tags. 

Remember, the more bottles you release with the NFC code the more point of sales you will have on the market.

Where to apply the NFC tags on my bottles?

As a producer, you can decide what is the best position to place your NFC tag. The best position to place your NFC tag might also depend on the design of the bottle too.

However,  to enable users to easily identify the digital tags on a bottle, the tags need to be placed in a visible position.

Here are a few propositions for the placement position:

About the Smart Bottle platform and onboarding process
What is a Direct-to-Consumer platform?

A Direct-to-Consumer (DTC) is a business model, that connects brands with consumers that bridges together the wine producers and wine consumers in a connected ALL-IN-ONE platform. 

This model enables you to engage directly with your end consumers. Furthermore, it helps small wineries to transform their business processes, have an online presence, and grow their businesses.

Who is this platform for?

This platform is for wine consumers and wine & spirits producers all around Europe, initially, the solution was introduced in Switzerland. 

We welcome small, mid-sized, and big wineries to join the platform to turn their physical bottles into connected bottles and sell them through this platform. 

Are the vendor accounts verified

All producer accounts on the platform are verified.

 

To create vendor accounts the users need to have an already existing business and presence. 

What types of products can be listed on the platform?

This platform is open to two product categories, such as Wine and Spirits products. 

 
How long do the NFC stickers last?

Generally, the NFC tags which we are supplying last over 10 years.

Is the Smart Bottle Platform right for my business?

If you are a small, mid-sized, or big wine or spirit producer in Switzerland and Europe, answer is YES. You are eligible to become a vendor on the Smart Bottle platform, to make your products smart and sell them through the platform. 

How to get started with Smart Bottle ?

To become a vendor on the Smart Bottle you need to click on the button "Become a Vendor" and follow the registration steps on this page. 

What are the benefits of becoming a vendor?

There are many benefits of becoming a vendor, below are some:

  1. Increased Visibility 
    Each bottle becomes a point of sale and information
  2. Digital Experiences
    Create digital experiences for your products.
  3. More customer-oriented
    With a digital sommelier, you can create content and valorize each bottle.
  4. Additional sales platform
    With the Smart Bottle, you have an additional point of sale, giving you a wider reach and a wider customer base.
  5. Real-time data
    Get information about where, when, and how your bottle was interacted with
  6. Market analysis
    We provide a Marketing & Analytics solution to effectively engage with your audience.
How to create content on the Smart Bottle Platform?

Creating content on the platform is easy and self-explanatory.

 

Log in with your vendor account and go to your Vendor Dashboard. On the settings tab you can edit your vendor profile and share the history of your winery as well as details about the production of your wine. 

 

Video Tutorial – How to register your vendor account on Smart Bottle →

Pricing Plans
How much does it cost to sell on the platform?

Univerre has 3 price plans.  The selling plan prices are different and depend on the features and the amount of bottles/month that are sold on the platform. 

 

The three monthly subscription plans are 99 CHF, 199 CHF, and 499 CHF per month. 

 

We do not apply any commission fees on orders. Moreover, there are no additional fees related to becoming a vendor with us.

 

Based on their business needs, vendors can switch between plans easily. 

When do I start getting charged the monthly subscription fee?

We offer a 8 months of trial (free of charge) period for every vendor. 

You will be billed on the 9th month of you vendor account registration. The subscription on the Smart Bottle Platform can be cancelled at any time, during the trial period or after. 

Are there any hidden cost on the Smart Bottle platform?

There are no hidden cost on our platform. 

 

All you need to pay is the monthly subscription fee and the cost for the NFC tags you will purchase; there are no additional fees of any kind. 

Are there any commission fees on the transactions?

Univerre will not apply any commission fees on the orders.

 

There is an order processing fee that goes to the payment gate, that is a regular fee  to process order payments, we will not add any type of commission fee on the transaction.

How do I get paid?

Once you start to sell and your account has a positive balance. We will transfer your money through a bank transfer. 

 

The money will be transferred to the bank account that you have registered on your vendor account.

 

An alternative to withdraw your money is split payment, this is method is possible if the vendor has a Stripe Account. With this method the money will be transferred on the moment when ordered is placed by the buyer. 

How much does it cost to sell on the Smart Bottle Platform ?

Selling cost on the Univerre Platform depends only on the selection of your Subscription Plan. 

  • No commission is applied
  • No additional costs
  •  

Select your Pricing Plan  →

About the vendor account on Smart Bottle Platform
How to become a vendor on the Smart Bottle platform?
 
 
    1. Create your vendor account
    2. List your products on the platform
    3. Order NFC tags for your bottles
    4. Get started with the intelligent sales solution

 

This demo video will help you with vendor account registration. However, if creating your store and listing your products is not easy for you. Please contact us through our contact form and we will get you started.

How to list my first product on the platform?

Adding your first product on the platform is your first milestone. 

 

Login to your account, go to the product section and click on “Add New Product”. Then follow the steps below. 

 

    1. Add a product image
    2. Add product price
    3. Select product category
    4. Enter a short description of the product
       

To avoid copyright issues, please make sure that all the content (photos and text) you are using to list your product is authentic, and not copied from the internet. 

 

If you need help/consultancy on content creation. Please contact us at hello@smartbottle.univerre.ch

Adding product prices

The prices of your product listed on the platform are retail prices.  In this platform, you should add the retail price of your product. 

Information: the prices you add should include the VAT. 

Are the products reviewed before they are listed on the platform?

All products are reviewed by the Smart Bottle prior to being published on the platform. 

We will review your product as soon as possible. If additional information about the product are required we will get back to you. 

 

How do I know if my products have been published or not?

To check the status of your products login to your account, go to Product section you will see a list of all products that have been created by you. Check the status of each product. Status “Online” means that your product is published on the platform, status “Pending” means that the product is under review and has not been published on the site to this moment. 

When your product is published, to check how your product looks on the shop, visit the Shop and search for your products. 

 

How to manage your vendor account?

This platform is about selling wine and spirits bottles online. If you are a wine or spirits producer your bottles can be enabled with Smart Tags. 

How to manage orders?

To enable your products with Smart Tags is easy. You need to order your NFC tags. The customized NFC tags for your products will be shipped to you.

Managing incoming inquiries form the customers?

The average unit price for an NFC tag is 0.27 CHF, this price includes printing and encoding service. If you need to order bulk quantities we will apply tier pricing, contact us and we will find the right price for your products.

To get an offer you can contact our sales team at hello@smartbottle.univerre.ch

Data & Analytics
What types of reports can I access on my vendor account?

Through your account you will have a complete overview on the performance of your store (inside the platform):

    • Products and orders - LINK
    • Revenue & Earning Report and analytics - LINK
    • Report about how users are interacting with your Smart Bottle - LINK 
    • Reports about your most-visited pages and products - LINK 

If you have created a vendor account you can check the direct LINKs of these reports. 

You can use this data to know more about your customers and how to increase your KPIs.

Still have questions. We are here to help!

Contact us

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