The Univerre Smart Bottle, as a matter of fact, is simply a regular bottle with an embedded NFC tag. However, it is also known as the intelligent bottle that will give another dimension to wine culture. It converts simple packaging into a digital experience, and it all begins with a single mobile phone tap on the NFC tag. The consumer will then enter a digital world by exploring wine cultivation, writing and reading reviews, and getting to know the wine producers. Finally, when liked by the customer they have a quick possibility to buy the wine in a couple of clicks, whereas it does not end with the bottle it only just began.