connected bottle

The partnership between Univerre and Sierre-Zinal marked the inception of a cutting-edge and forward-thinking initiative. This initiative aimed to provide a unique reward for the participants of the Sierre-Zinal race – a highly personalized Smart Bottle.

This collaboration brought together technological innovation and sporting excellence, as runners were set to receive an exceptional gift in the form of a Smart Bottle.


In celebration of its 50th anniversary, the Sierre-Zinal event has gone the extra mile by gifting each of its 5,800 runners a customized water bottle adorned with state-of-the-art digital printing, and individualized with the runner’s name, along with an unique NFC tag. This NFC chip remains hidden beneath the digital printing design, and when scanned, it unlocks a treasure trove of personal race images and videos for the runner to relish.

What sets this personalized Smart Bottle apart is its embrace of the hyper-personalization trend, elevated to a technological level. This innovative approach not only elevates the overall participant experience but also delivers tangible mementos that can be cherished for years to come. And the best part? All it takes is a simple tap.

Hyper-personalization transforms gifting into a powerful experience

First and foremost, the allure of having one’s name on products has been a highly effective marketing strategy for many years, resonating with customers on a deep level. Taking this hyper-personalization concept a step further by adopting a digital approach transcends mere personalization. It not only aids marketers in gaining a more profound understanding of their customers but also empowers them to target their audience more precisely with advertisements, messages, and even gamification strategies. As the data reservoirs continue to expand, this personalized approach paves the way for extended customer journeys and the potential to re-engage them in the future. Furthermore, an improved user experience leads to increased customer advocacy and brand sharing.

The benefits of this approach are multifaceted. By incorporating gamification elements, such as interactive gameplay, you can provide customers with an enhanced user experience while gathering insights into how and when they engage with your product. Once you’ve established trust with your audience, you can introduce upselling opportunities and showcase additional products that align with their preferences. The potential for personalization knows no bounds, allowing you to tap into customer loyalty by rewarding frequent purchases with loyalty points and enticing offers.

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