Château de Villa: The Emergence of the Kingdom of Terroirs – A Unique Blend of Tradition and Innovation
In the ever-evolving world of wine, technology is taking center stage with the innovative Connected Degustation Experience. This solution is designed by Univerre to transform traditional wine tasting into an interactive and data-rich journey, leveraging NFC (Near Field Communication) tags to enable seamless access to the digitial wine degustation experience
The Six Crowns: A Connected Wine Tasting Experience
This workshop features a set of six wine tasting vials, each containing a different wine from the same grape variety, designed to awaken the palate. Participants can choose between six white wines, six reds, or a mystery selection combining three whites and three reds. As the tasting progresses, attendees are invited to note the nuances of each wine: its sweetness or acidity, fruity, floral, or mineral aromas, and even estimate its vintage and region of origin. This detailed and guided approach allows everyone to explore the subtleties of the wines while refining their preferences.
The aim is to compare the nuances of a single grape variety, a rare opportunity, as explained by Serge Sierro, President of the Château de Villa Foundation. This enriching experience concludes with the creation of a personalized tasting profile, helping visitors better understand their preferences and discover wines that delight their palate.
A Digital Connection That Encourages Interaction
Far from isolating participants, the connected tasting format fosters interaction. By scanning and rating each wine, guests naturally share their impressions, enriching the collective experience. This approach turns the tasting into a collaborative and convivial activity that blends education with enjoyment.
The Five Queens: A Reinvented Raclette Experience
The Château further innovates with “The Five Queens,” an interactive journey dedicated to the iconic Valais raclette. Guests delve into the unique features of different cheeses—texture, flavor, spiced or fruity notes—through an immersive tasting experience. At the end, a summary of their preferences is provided, and a contest offers the chance to win a year of free raclette at the Château, adding a fun and memorable element to this culinary adventure.
A Seamless Fusion of Tradition and Modernity
With these innovative offerings, the Château de Villa successfully blends its rich heritage with technological innovation. By combining history, flavors, and modernity, it provides a unique immersion into the Valais terroir, where every visitor becomes an active participant in their experience.