Elitis: The Smart Bottle by the Artisans Vignerons of Yvorne
For over a century, the Artisans Vignerons of Yvorne (AVY) have embodied the excellence of the Vaud terroir. Founded in 1902, this cooperative now brings together around a hundred members whose harvests are vinified and marketed by a dedicated team of wine professionals. Under the Yvorne Chablais AOC label, their expertise shines through a wide variety of grape varieties—from the iconic Chasselas to rarer cultivars such as Divico, Mara, and Galotta.
The 55 hectares of vineyards cultivated in this region stand out for their exceptional aromatic richness, a direct reflection of the unique terroir. Whether red or white, AVY wines are the result of meticulous craftsmanship and a continuous pursuit of quality.
A Smart Botlle for a Connected Tasting Experience
Elitis, one of AVY’s flagship wines, stands out not only for its flavor profile but also for its modern, connected design. Thanks to an NFC tag subtly integrated into its elegantly screen-printed bottle, this cuvée offers wine lovers a fully immersive digital experience.
By simply tapping their smartphone, consumers gain access to a feature-rich interface that includes:
- Interactive tasting tools to share personal impressions and feedback
- Direct access to the online shop for quick and easy ordering
- An explanatory video detailing the wine’s origin, production, and unique characteristics,
- A curated Spotify playlist designed to accompany the tasting experience
- Exclusive contests and games to strengthen brand engagement.
Designed as a festive, convivial wine, Elitis is enjoyable at any time—almost like a cocktail—making it a perfect gateway to a relaxed and connected approach to wine consumption.
Univerre: Driving Innovation in Smart Packaging
This project aligns with the growing “phygital” trend, blending the sensory pleasure of wine with the benefits of digital technology. At the forefront of this innovation is Univerre, a leader in connected glass packaging solutions. Their aim: to deepen the connection between brands and consumers while collecting valuable data on customer preferences.
The NFC chip transforms each bottle into an interactive communication tool, enabling direct feedback and engagement. These insights help refine vintages and tailor marketing strategies to better meet consumer expectations.
A Community Built Around Wine
Beyond the technology, Elitis builds a lifestyle universe. A dedicated Instagram feed encourages users to share their tasting moments, fueling an authentic storytelling experience around the product. This approach appeals to both novices and seasoned enthusiasts seeking something new—and the bottle’s eye-catching design is a hit with service professionals.
Ready to Go Smart?
Integrating NFC technology into glass opens the door to countless possibilities: enhanced traceability, direct interaction, stronger customer engagement, and product differentiation. Univerre supports brands in creating tailor-made, innovative projects that align with their identity and market goals.
Would you like to bring a new dimension to your packaging and boost your brand impact? Our team is here to help you design a custom solution that is innovative, memorable, and aligned with your vision.