Lorsqu\u2019on produit un vin ou un spiritueux exceptionnel, l\u2019emballage doit l\u2019\u00eatre aussi. Aujourd\u2019hui, les marques cherchent \u00e0 trouver le bon emballage pour leurs produits, afin d\u2019ajouter de la valeur \u00e0 leurs produits et de r\u00e9pondre aux exigences des clients d\u2019aujourd\u2019hui.<\/p>\n
Univerre, un leader de la distribution d\u2019emballages en verre en Suisse, a cr\u00e9\u00e9 une plateforme de startup pour faire avancer l\u2019emballage en verre d\u2019un cran en y int\u00e9grant des \u00e9tiquettes NFC (Near Field Communication) qui permettent un engagement direct entre le producteur et le client. Dans ce billet, nous parlons de l\u2019emballage connect\u00e9.<\/p>\n
\u00ab\u00a0Les technologies d\u2019emballage connect\u00e9es d\u2019aujourd\u2019hui permettent aux marques d\u2019ajouter de la valeur \u00e0 leurs produits comme jamais auparavant\u00a0\u00bb Ruanda Qamili.<\/cite><\/p><\/blockquote>\n
Qu\u2019est-ce que l\u2019emballage connect\u00e9 ?<\/h3>\n
L\u2019emballage connect\u00e9 ne se contente pas de contenir et de pr\u00e9server le produit, il fait le lien entre le produit physique et son aspect num\u00e9rique. Les emballages connect\u00e9s exploitent les codes QR, les \u00e9tiquettes NFC, les codes-barres ou la reconnaissance d\u2019image pour permettre aux utilisateurs d\u2019acc\u00e9der \u00e0 un contenu pertinent, via le web. Ces technologies avanc\u00e9es d\u2019emballage connect\u00e9 permettent aux marques d\u2019am\u00e9liorer l\u2019interaction des consommateurs avec leurs produits. En outre, elle permet aux marques de recueillir des informations pr\u00e9cieuses sur les clients, leur comportement et leurs pr\u00e9f\u00e9rences.<\/p>\n
Tendances dans le secteur des vins et spiritueux<\/h3>\n
Le march\u00e9 mondial des vins et spiritueux est influenc\u00e9 par les exigences des clients d\u2019aujourd\u2019hui. Les tendances montrent qu\u2019il existe une demande croissante de solutions technologiques durables. Alors, que recherchent les clients d\u2019aujourd\u2019hui lorsqu\u2019ils interagissent avec une marque ?<\/p>\n
\n
- \n
Durabilit\u00e9<\/h4>\n<\/li>\n<\/ul>\n
Malgr\u00e9 les avantages commerciaux, l\u2019emballage connect\u00e9 est per\u00e7u comme durable car il aide les clients dans leur prise de d\u00e9cision et modifie leur comportement lors de l\u2019achat d\u2019un produit.<\/p>\n
\n
- \n
Se connecter avec le consommateur d\u2019aujourd\u2019hui<\/h4>\n<\/li>\n<\/ul>\n
L\u2019utilisation d\u2019emballages connect\u00e9s peut cr\u00e9er une exp\u00e9rience client innovante et in\u00e9gal\u00e9e au moment de l\u2019achat. Le lien \u00e9motionnel avec la marque donne du pouvoir \u00e0 cette derni\u00e8re. Raconter l\u2019histoire de votre marque aux jeunes clients les aidera \u00e0 conna\u00eetre votre label et les efforts que vous d\u00e9ployez pour fabriquer vos produits. Les mill\u00e9niaux \u00e9tant des clients exigeants, il est indispensable de se rapprocher d\u2019eux dans le secteur du vin.<\/p>\n
\n
- \n
Une marque avec des valeurs<\/h4>\n<\/li>\n<\/ul>\n
Les mill\u00e9niaux semblent \u00eatre plus fid\u00e8les aux marques avec lesquelles ils partagent des valeurs communes, comme les marques plus soucieuses de la sant\u00e9 et du d\u00e9veloppement durable.<\/p>\n
Lectures connexes<\/h3>\n
\n
- Une solution intelligente pour votre entreprise<\/a><\/li>\n
- Qu\u2019est-ce que les \u00e9tiquettes NFC et comment votre entreprise peut en b\u00e9n\u00e9ficier ?<\/a><\/li>\n
- COVID a chang\u00e9 l\u2019exp\u00e9rience et les attentes des clients<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Lorem ipsum dolor sit amet, dolor siterim consectetur adipiscing elit. Phasellus duio faucibus est sed facilisis viverra. Umero praesent nec accumsan nibh, eu grav da metus.<\/p>\n","protected":false},"author":23,"featured_media":8058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[332,318],"tags":[333,334,321,336,335],"class_list":["post-8057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprise","category-technologie","tag-balises-nfc","tag-consommateur","tag-nfc-fr","tag-paquetage-connecte","tag-tendances"],"acf":[],"yoast_head":"\n
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